Inspire trust.
Keep up with change.

We start by understanding your business direction, brand, marketing goals, and audience. This helps establish what has changed, what the business needs to become, and what your buyers need to understand. The Strategy Map turns that understanding into a direction for your website, defining its structure, content hierarchy, and narrative. It gives copy and design a shared foundation, so both work toward the same goals.

Buyer-focused means that while many companies build websites by first focusing on what products or services their business offers, we look at it differently: What value does your business provide AND how does that fit in with what the market needs? Our starting point is the intersection between those two things.

We believe that the ideal way to find out your customers' mindset is to speak to them. We have two decades of interviewing experience, and implement our customer insights process to ensure your online presence meets buyers where they're at. At the same time, we recognize that sometimes customer interviews may not be the most practical solution for every company. In those cases, we work with each business to determine alternative ways to get inside the buyer’s head – and reflect the buyer needs and challenges on your website.

We expect most projects to take around 6–8 weeks from kickoff to launch. That includes the strategic work, buyer research, messaging, website design, WordPress development, and launch preparation. The exact timeline depends on the project scope, how quickly feedback and approvals come through, and how readily we can schedule buyer interviews when available.

We'll guide you through the process, but your team's involvement matters. We'll need your knowledge of the business, input during strategic discussions, feedback at key stages, and help connecting with relevant buyers for research. Timely feedback and access to the right people help keep the project moving.

The offer is designed around a focused website that gives your business direction its first digital expression. We'll establish which pages are essential through the strategic work. If your requirements extend beyond the agreed scope, we'll discuss the additional work, cost, and timeline with you before proceeding.

Yes. We'll build the website in WordPress and provide a handoff to help your team manage its content. More complex functionality or integrations may require additional development, which we'll assess and agree on as part of the project scope.

We're offering this engagement for a limited time and to a limited number of companies as part of a case study for our partnership. In return for the reduced price, you agree to let Mindful Motif and Peel Product Marketing share the work publicly, as we see fit, and take part in interviews about your experience. You'll also provide feedback and a testimonial we can use in our marketing. This gives us the opportunity to demonstrate what the partnership can do, while you get the full agreed engagement at a lower price.

Peel Product Marketing is a B2B messaging consultancy for fintech and health tech companies that maps out the customer’s voice and the company’s narrative to tell the story that clicks with best-fit buyers – because it comes from real-life customers. Peel is run by messaging strategist Shoshana Kordova, a 3x founding product marketer with 20 years of experience in B2B tech marketing and journalism.

Mindful Motif is a design strategy consultancy working across business strategy, brand, marketing, and digital experience. We work with change makers to help them understand how their business is changing and what that means for how they communicate and present themselves to the people they want to reach.